Choosing a great brand name can be a challenging exercise, as it must represent the product in the best possible way. Some of them are even used as generic terms without knowing that they were once brand names too. You will be surprised to know that Kleenex, Jacuzzi, Ping Pong and Tupperware, are a few of them. But there are other brand names that hold interesting stories about how they were created. You must be familiar with most of them, but do you really know them?
You must surely have heard of Pepsi, but ever heard of Caleb Davis Bradham? He is the man who created this soft drink. Caleb wanted to be a doctor, but he turned out into a pharmacist due to some family issues. Initially, Pepsi was called ‘Brad’s Drink’ and that lasted for three years until that faithful day! Bradham always thought of this soda as a refreshment. This is why he renamed it Pepsi, which derives from the word ‘dyspepsia’. This term means indigestion, which perfectly reflects the image the founder had. So, if you’re having tummy trouble, you better have a Pepsi!
In the 1970s, when Adidas was the most popular shoe brand in the world, there were many guesses about how the acronym was created. ‘All Day I Dream About Sports’ was among many of them, but they were all incorrect. The brand name is in fact after the nickname of the founder of the brand, Adi for Adolf, and the first three letters of his surname, Dassler. Wise, isn’t it?
Have you ever wondered what IKEA means? The brand name is an acronym for Ingvar Kamprad (Founder), Elmtaryd (the farm he lived in) and Agunnaryd (his village). It is said that the founder is dyslexic, which is why he gathered letters from the most important things to him, before coming up with the brand name. For the same reason, there are codes all around the shops, to classify the products. These codes are mainly names of places, so that it is easily referenced. For instance, beds, wardrobes and hall furniture are tagged as Norwegian places while carpets are named as Danish places.
Many years back, Nike was known as Blue Ribbon Sports. The founders, Bill Bowerman and Phil Knight, used to work for a Japanese shoemaker- they were designing and creating the sports shoes, which were then sold by a Japanese Brand. Their lives changed in 1971 after breaking the contract with the company. They began their own company, and after many thoughts, they named it Nike. The name refers to the Greek Goddess of victory, and the logo represents the wing of the Goddess. The first time this logo was ever used on a shoe was in 1972. Ever since, Nike has been one of the leading companies when it comes to sportswear.
Did you know that before being called Amazon, the site was known as Cadabra and Relentless? However, the founder did not like any of these names as they did not fit his vision! The founder, Bezos, wanted potential buyers to feel that they are entering the world’s largest bookstore! After looking for words in the dictionary, he finally came across ‘Amazon’… and he decided that it was the perfect brand name as this river is the largest in drainage.